I didn't build Advertalytics because it was a clever idea.
I built it after years spent inside businesses where the stakes were real and good founders were forced to make consequential decisions with incomplete, distorted, or misleading information.
I watched capable teams lose ground not because their products were weak, but because their data was fragmented, their measurement unreliable, and their messaging disconnected from economic reality. Founders were surrounded by dashboards that looked impressive and answered nothing. Agencies reported success while profit quietly slipped away. Creative teams worked hard without a system that tied effort to outcome.
The result was always the same. Confusion where there should have been clarity. Activity where there should have been direction. Stress where there should have been confidence.
Clarity is not a luxury in business. It is the prerequisite for every serious decision.
Advertalytics exists for one reason: to establish commercial truth.
Across years of work in copywriting, creative strategy, media strategy, analytics engineering, and data science—spanning dozens of brands and millions in media spend—a consistent pattern emerged. Most businesses do not struggle because they lack ambition or effort. They struggle because they lack a reliable view of reality.
Their data does not agree with itself.
Their messaging is unfocused.
Their media spend is unmanaged at the level that matters.
Advertalytics was founded to solve that problem deliberately and without compromise.
The work rests on three disciplines that determine outcomes.
Measurement.
Establishing what is actually happening. Where money is earned. Where it is wasted. Which signals can be trusted, and which cannot.
Message.
Sharpening communication so it reflects the truth of the product, reaches the right audience, and persuades without distortion or guesswork.
Decision-making.
Turning insight into clear, confident action grounded in economics, not optimism.
This is not a volume business, and I do not work with everyone.
I work with founders and operators who care about the people they sell to, who take responsibility seriously, and who are willing to confront reality rather than outsource it. I have no interest in theatrics, shortcuts, or performative growth. This work is for those who intend to build something durable.
Advertalytics is a service that takes ownership of the entire data and analytics problem. The work includes custom, full-stack data architecture, hands-on analytics, and growth decisions driven directly from economic reality.
Founders do not need more ideas. They need problems removed. They need the complexity of data, measurement, and interpretation taken off their plate so decisions can be made and executed without friction when the pressure is highest.
If you build products that genuinely help people.
If you want clarity instead of noise.
If you want to compete seriously and ethically in your market.
This work was built for you.
My role is simple: to help you see clearly, decide correctly, and move forward with confidence.
Zac Romero
Founder, Advertalytics™
