Shifting Sands In The Ad World

The ad world has changed... forever.

Chat this and AI that has advertisers scrambling to 'not get left behind!'

But there's a problem.

A huge problem.

They're forgetting about people. The people they're supposed to be helping by offering them this amazing, life-altering product. A product that's been honed and crafted to change their life.

Instead?

They're focused on trying to use AI to generate their next big winner.

In the end... everybody's a loser.

The people who see your ads lose because there's no soul in AI.

The writers and artists lose because they're trying to move faster to catch up with 'The Machine', like John Henry. And they forget the people.

Clients lose because they're getting generic 'average' copy. Not copy that sings. Not copy that entices. Not copy that converts.

Just plain 'ole boring words.

The kind that will lull your market to sleep.